The Space Matters report was created for both Occupier and Investors of commercial real estate, exploring four metrics that are affecting office space decisions. The challenge was to present a lot of information -- text and dense data -- in a clean and compelling way that engages the viewer but does not overwhelm. The solution was to create a highly visual interactive report that allowed the reader to click to see the data behind a key stat, using infographics and hierarchy to draw attention to the most important information.

 

The campaign featured an email blast with A / B testing, organic and paid social with multiple static graphics and video, a landing page with select content to entice the users read the gated report. A mobile & printer-friendly version of the report was created to meet the needs of all viewers. The campaign also included city-specific one pagers that provided in-depth information for that particular market; these were accessible via an interactive map and had their own campaign assets and release for prospects in those cities.