To celebrate and ignite a new brand positioning that was inspired by the firm's IPO, Cushman & Wakefield launched a global advertising campaign focusing heavily in the U.S. The ads featured employees who participated in the Opening Bell ceremony at the New York Stock Exchange (NYSE) when the firm went public in 2018. These individuals serve as brand ambassadors, representing the value the platform brings to clients, and the energy and excitement of being a part of the Cushman & Wakefield team.

 

The campaign was launched 13 U.S. markets, and was represented in 11 different mediums in over 100 creative units included traditional print ads, out-of-house units such as highway billboards, bus wraps and transit station signage. Dozens of videos were created to support the campaign as well as an extensive social media push. Print advertisements were featured in The Wall Street Journal, New York Times, Financial Times among others. Out-of-house locations included Times Square, Madison Square Garden, Chicago O'Hare Airport, Newark Liberty Airport, and 23 locations in downtown San Francisco. The creative was produced and approved in under 60 days. The campaign won a Hermes Creative award.