A logo is the cornerstone of every company's identity but to build a powerful brand you must look beyond just that. You need a strong design system that is flexible and unique.  Core messaging and company beliefs that represent who you are and why people should choose to do business with you. Assets, guidelines and policies that provide the framework to unite all touchpoints together. A strong brand identity fuels recognition and differentiates from the competition.  It generates the awareness needed to gain new clients and provides stability and trust to keep the ones you have. Design plays a critical role in the success of creating and managing brands both big and small.